‘6’ Myths about Promotional Products!

Choosing promotional items for a particular holiday or an important date in a person’s life, some people use a creative approach, and someone simply follows the norms established in society. The promotional industry has existed for more than two hundred years, and during this time myths have arisen about promotional gifts that have become widespread. Let's check what you know about promotional products - and how close are you to the truth?

1) Purchasing Gifts on your Own is Beneficial

We are used to thinking that large chain stores are a guarantee of a low price. Of course, if you want, you can find something suitable for the marketing campaign and for retailers, but will this be relevant to the request? Another option for the brave and persistent is to buy a batch of gifts from wholesalers and then look for where you can brand them for your company. 

In truth, the savings are very doubtful. Firstly, distributors often work directly with manufacturers and are aware of discounts and advantageous offers that are not available to other companies. Secondly, even if the price is approximately the same, contacting a professional distributor, you save another valuable resource that is time. Finding suitable souvenirs, purchasing, delivery, branding, all this takes time. And this is without taking into account possible force. Turning to the advertising and souvenir company, you get comprehensive service and save the budget, time and nerves.

2) It is Easy to Save

You need to order a lot of inexpensive products. At first glance, this approach seems logical, because the rule is that the more you order, the less you have to pay a lower price. Therefore, you just need to order a larger circulation and use it until it runs out. But will it be those business gifts that will favourably represent your company? Focusing on the low price, you need to be especially careful about the quality of the products. Poor-quality, impractical promotional items are unlikely to work on the image of your brand and will remain in stock.

3) Promotional Gifts are Just Thrown Away

If the gifts are useless, unoriginal, then they do not want to be left as a keepsake. People are trying to get rid of excess, so if the promotional gift you choose does not create a consumer connection with your brand, it runs the risk of being in the trash can very quickly. In the best case, they will give it to someone. How to choose a promotional gift that really turns out to be necessary and useful for your counterparts? There are several rules for this.

• Always start by analysing your audience like age, preferences, area of activity. So, you can choose a gift that will maximise the interests of your consumers.

• The key to success is utilitarianism. Choose gifts that will be useful in everyday life at home and at work. 

• Pay attention to quality and design. Stylish, ergonomic gifts made from reliable materials are more valuable for the image of your company, and they will be left for a long time.

4) Promotions are Made from Cheap Materials

It is generally accepted that a promo is a synonym for cheapness. Some companies actually choose corporate gifts for their advertising campaign. The assortment of suppliers of promotional gifts has a huge number of products of various quality. Of course, in order to purchase effective promotional gifts, you have to invest in it. It all depends on your goals and budget. In addition, it ultimately reflects how you feel about creating the image of your brand. The budget for promo items and the advertising campaign as a whole is your investment in the perception of your company and its image in the minds of consumers. And the more vivid the impression you make, the greater will be the return.

5) Promotional Gifts can be Ordered at the Last-Minute

You can place an order at the last moment but can you buy exactly what you need for the campaign? Of course, there are always some products in warehouses but they also need to be personalized, which also takes time. If you want to buy popular and non-standard products, the chances of you have time to place an order and even tend to zero. In addition, urgent personalization and delivery will require additional investment and time. Placing an order for promotional gifts and a budget for it should be planned in advance.

6) Not Everyone will Take Promotional Gifts

Do not underestimate the love of people for free cheese, which does not always lie in a mousetrap. Therefore, ordering too many gifts is simply impossible. Someone manages to take several at once, some of the souvenirs will go to your employees. Always give preference to really useful, high-quality and with an attractive design. It is better than some of the gifts will remain until the next time you find yourself without any promotional products at the very height of the event.

Summary!

Stereotypes hinder the path to success, so do not take everything on faith. Even a little research will prove the inconsistency of prevailing myths. And if you still doubt whether promotional products are so effective, just contact with reliable and professional manufacturers. The promotional merchandise is effective for promoting your brand in the market. It is highly suitable to spread your brand message to a large number of clients.