Customer Relations: 7 Ideas for Attracting & Retaining Customers Through Promotional Products!

The success of any business depends on the development of relations between seller and buyers. The businessman adopts different strategies and methods for attracting more and more customers towards their brand. One of the most reliable tactics to build a strong relationship with customers is promotional merchandise. It includes various products like a pen, keyrings, water bottles, tech gadgets and other relevant items that are useful for the customers. These products hand out as a gift to customers during birthdays, conferences, meetings, events and on other special occasions or holidays.  

Before give away such items, you need to better understand the customers base like their hobbies, interests, gender, name, and profession. You need to learn how to distinguish groups of customers, segment them according to the characteristics of purchases, and other signs, which will help to form the best offers for each segment and get additional income from repeat purchases. Below we explain some ideas for attracting and retaining customers through promotional products:

• Approach Through Social Media

There are several approaches to using social media (like Instagram, Twitter, Facebook, etc.) to build relationships, each of which will be able to correctly reflect the values of your brand. But distributing promotional items as a gift through social media is one of the effective ways to grab the attention of potential customers. Organize various contests and offer something useful and relevant to the winner. The more people take part in the contest, the more likely they will stay in touch with your brand. Holding various games and a quiz competition on social media pages will gain the trust of customers and enhance their company’s prestige.

• Create Loyalty Programs

Creating loyalty programs is not an easy task, although successful programs prove that the effort is worth it. Like any aspect of relationship marketing, creating a great loyalty program begins with an understanding of what your customers want. Customers will show interest in loyalty programs if the reward is able to motivate them. As a business owner, offering additional bonuses like freebies will allow them to regularly contact you. In such cases, customers are ready to invite their friends for additional server space. In other cases, the discount just for the purchase will already be enough to form the basis of the program.

• Conduct Survey

Customers and clients are ready to share information with a company that they know. This can be possible through conducting surveys. The collected data can be incredibly valuable for a business. Because positive feedback from customers will leave a positive impression in others’ mind. In return, you can offer a high-quality, relevant and useful product to customers. Make sure the products are imprinted with your company’s logo design and other important information like contact details or website URLs. It will help to build trust and loyalty among customers.

• Create Personalised Email Newsletters

Most customers do not open electronic mailings that are designed as a whole for the entire list. Therefore, you will not succeed in trying to be everything for everyone. However, if you set up e-mailing based on the interests of a particular individual, you can grab his attention and most likely he will follow the link in the letter. To build customer relationships using this technique, you need to segment your list based on demographics and interests, create an email template, modify the entry in the template and photos to meet the needs of each segment, offer discounts, coupons and other bonus material.

• Develop a Referral Program

Offering referrals as promotional products to customers are a powerful way to organize a business. Having built customer relationships based on the referral system, you can offer a winning strategy for three parties like existing customers, potential customers and you personally. Your referral program may include discounts, as well as the offer of free additional services. Mention discounts and free services in the subject of an electronic message in order to increase the coefficient of openness of the letter. And to push the client to take action and create a sense of urgency, set a deadline for the program.

• Offer Timely Promotions

Has something changed in your product line? If you are introducing new products, services or features, you have the perfect time to advance. To attract attention, you can attach promotions to news, events and holidays. When you write about promotions, briefly state the value of your product or service in the message and demonstrate the benefits that the buyer will receive. Then you can build a customer relationship that is beneficial to you. As always, you create a sense of urgency by limiting the duration of the action.

• Make High-Quality Advertising and Marketing Materials

Value is enhanced by how your products look. Photos, text, design, printing all are matters. The better and more expensive your print or electronic presentation looks like, the better the customer’s opinion of you. This includes the appearance of the products that you are going to offer your customers as a gift. Therefore, take care of the appearance of your proposal.

       Bottom Line

This is a separate technique to offer pleasant corporate gifts to customers. Pens, diaries, calendar, gadgets and other useful things are considered as an effective approach to drive more customers indirectly. The more people get freebies of your brand, the more likely the sales of your business will increase.